For good reason, digital marketing has emerged as the most popular strategy for businesses, startups, and celebrities. The development of the internet has broken down barriers and produced opportunities that we never even imagined were possible.
Before the internet, creating a brand was an expensive endeavour—even a privilege. But today, with the help of the absurd invention known as social media, it is feasible to reach millions or even billions of people with the simple press of a few computer buttons.
However, we observe that CEOs, CXOs, and C-level executives are lax about personal branding in 2023. Business owners and leaders have grown their businesses through personal branding in ways they had never considered before as potential business opportunities as a content marketing and branding communications specialist with 10 years of experience.
Here are five reasons you might want to reconsider personal branding if you are a CXO.
In recent years, consumers have played a significant role in many crucial business decisions that are directly or indirectly related to the good or service. Numerous studies indicate that when brands are most humanised, consumer loyalty is at its peak. The act of “putting a face to the name” is one of the essential components of this procedure.
Owners of businesses typically have more industry knowledge than the companies they run. Building your brand will enable you to instantly transfer that market credibility to your new business. Once credibility has been established, clients start to trust more and pay more.
CXOs may create an audience that is actively looking for professional assistance by developing their personal brands. When you continuously provide value to your audience and spend money on developing a reputable public persona, you may use this audience to take advantage of improved digital chances. The ideal illustration of this One Ankur Warikoo. Five years ago, he wouldn’t have been well-known; today, he mentors thousands of students, company founders, lost youths, and aspiring entrepreneurs online.
Their clients quickly get a glimpse of the internal culture, working environment, and, more significantly, how their projects will be handled when decision-makers are engaged on social media. With this sneak preview, you may move up the list of choices for your prospects and increase customer loyalty.
Your consumers essentially control your firm, regardless of whether you have a long history or just started out yesterday. Because “this is how we’ve always done things,” many firms are reluctant to switch to digital marketing.
The fact is that your audience is growing younger and more tech-savvy. According to studies, Gen Z is still a major factor in many purchasing decisions even though it has not yet reached adulthood. You are essentially invisible if you don’t have a personal brand or, worse yet, a digital company brand. If you want to withstand the fierce internet competition and win the hearts of millennials and generation z shoppers, developing a personal brand is a need (who will inevitably buy from you in less than five years).
In essence, developing your personal brand is essential for many businesses today—regardless of your industry! Your brand equity and how it represents your business will be determined by it. As my mentor correctly points out,
If you’re not consciously developing a brand, you’re still unintentionally doing so, as my mentor rightly states.
I’m done for today. We’ll get more into the fundamental components of personal branding and how you may create one for yourself in the following post.